The Online Impact Value Per Visitor Calculator is a custom designed Excel spreadsheet tool for calculating your potential Return
on Investment when using Google AdWords or any other Pay-Per-Click marketing search engines.
Below is an example of a campaign where the item being marketed has a profit price point of $97.00.
This value could be a before or after profit margin figure. In this case it is the after sale profit that I am calculating. So the retail price is $120.00 less purchase or production costs which leaves a profit price point of $97.00 per sale.
